Need a Low-Cost, Low-Time Way to Increase
Client Retention and Customer Satisfaction?

Complimentary webinar: “Online Newsletters for Accountants: A Complimentary How-To”

dreamstime_s_44568267Tuesday May 3, 2016 at 10AM Pacific Time, 1PM Eastern Time.
Allow 1 hour
1 hour CPE

Lack of communication is one of the top causes of client dissatisfaction in our accounting profession. A client may tell you the reason they are leaving is price or something else, but in survey after survey, this reason – lack of communication and failure to stay in touch – is always one of the top 2-3 reasons for losing a client.

Some firms solve this with a client newsletter, but not all client newsletters work (mostly because they are boring!). The other big challenge is getting past the learning curve and creating the habit to send it out; most accountants just don’t have time to do this.

In this webinar, we’ll explain what’s really going on with this disconnect between the client and the accounting professional and why most accountants are reluctant about sending newsletters. You’ll learn some tips about what to do, what not to do, and what’s involved, step-by-step, if you decide to send a newsletter. I’ll even mention my competitors’ newsletters to save you valuable research time. And if you’ve been sending a newsletter out for a while, you’ll get some great tips like the best day to send one out, how to reduce unsubscribes, and more.

Register here:

We’ll cover:

  • The one secret you must know about accounting newsletters before you invest in one.
  • The benefits you should expect to get from investing in an online newsletter.
  • When you should start a newsletter (some of you start too early!).
  • Several places to find pre-written accounting newsletters (including our competitors!).
  • How to spend less than ½ hour per month on your newsletters.
  • How to build your list and/or see if anyone is reading it.
  • Answers to your questions.
  • It’s super-expensive to lose a client; it drives up marketing costs, it causes you to lose momentum, and it can be downright depressing. The fix is really easy and inexpensive, so give yourself a gift and mark your calendar for this webinar.

    You can sign up here for the complimentary webinar at no charge:

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